How Is Vaping Affecting The US Economy?

In light of impending FDA regulations, the vaping industry should be suffering. But in fact, it’s not — which is a testimony to the importance of electronic cigarettes and vaping products to the US public.

Sales continue to double yearly while smoking becomes less popular. Maybe e cigs aren’t good for the tobacco industry, but they are excellent for the US economy in manifold ways.

Vaping for a Strong Economy

When seen through the eyes of small businesses and individuals, one realizes how important this relatively new industry is to the pocket books of average Americans. People vape for numerous reasons: a smoking alternative, have fun, and because they are inquisitive.

Their interest in the industry has led to a boom in small businesses. Every major city is home to several vape shops. These stores often replace empty commercial space where companies thrived for a while but lost footing when the US economy stumbled.

When buildings are empty, they affect the way consumers see other stores in the same location. Commercial areas resembling ghost towns don’t attract customers the way a bustling hot spot full of parked cars and “open” signs does.

A number of independent convenience stores and garages are enjoying greater profits through their sales of disposable e cigs. Most people are introduced to e cigs through these products.

Returning Veterans

A lot of vape stores are run by veterans who came home from active service to find there were no jobs for them. Returning to civilian life was hard enough, especially if they planned to quit smoking too. Vaping gave them a way to give up cigs and to make a living for themselves and their families.

JVapes e juiceE Liquid

E cigs have led to the formation of many tiny businesses making e liquid in small batches, sometimes so small they only take orders on certain days until a certain time. After that, customers have to wait a few more days before trying to place an order before they sell out again.

Some consumers are supplementing their incomes by making e liquid; some make enough to quit their day jobs. Certain businesses operate labs and factories for making e liquid on US soil where they employ several people including chemists and culinary experts.

Spreading the Money Around

While reviving their own hopes for prosperity, business owners are able to share their success with a variety of people directly and indirectly. First are their employees: people hired to work in the shop or warehouse, dealing directly with customers online or at a physical location.

Then, there are shipping companies which handle parcels mailed to online customers. Thirdly, numerous businesses appear to have hired web designers judging by the professional quality of their web pages. Vape shops support e liquid artisans and even, sometimes, American manufacturing of items such as hand-blown glass drip tips and CNC-machined American mods.

When a business makes e liquid, owners have to buy bottles and ingredients such as flavorings, propylene glycol, vegetable glycerin, and nicotine. Many companies choose to purchase only American-made ingredients, thus benefiting industries like flavor manufacturers otherwise associated with baking, cooking, or confectionery supplies. Their profit margins are also expanding, thanks to a field they might not have been interested in otherwise.

Within a community, the non-smokers and non-vapers think all of this is great for vapers alone, but they fail to see the bigger picture. Consumers who now have jobs and run businesses are able to pay more taxes and have more disposable income. They spend it in other local stores selling everything from bedding to perfume. There’s even more good news, too, thanks to one important benefit of vaping.

Saving Money, Spending Money

Cigarettes are more expensive than e cigs if e cigs are used to replace cigarettes and do not become a costly obsession. When consumers make the switch, they have more money available to go out for meals, purchase nice clothes, and renovate their homes. The savings can be so significant as to pay for major purchases like a new roof, fancy landscaping, or a piece of furniture.

Everyone in a small community benefits from the growth of this exciting industry.

And those communities come together at conventions where they continue to support local economies. Hotels benefit from hosting conventions and putting up guests. Restaurant profits increase. The potential for e cigs to positively influence the economy seems endless.

The Vaping Industry In 2015

Smokers, tobacco companies, and existing vapers are watching the vaping industry closely. They know that big changes are set to come once the FDA makes their ruling about e cigs and e liquids. As in any leisure industry, trends have started to appear. Vaping mods are like fashion accessories in a sense: you see it in the way a type or brand of mod or e liquid will gain momentum for a while before being replaced by a new trend.


vox50displayBox Mods in 2015

Today’s trendy e cig is anything with “VW” on it. Variable Watt mods are hot commodities. It seemed at first that only going higher would ensure the success of a device.

Innovators are pushing for devices to reach 200W and zero resistance and have already popularized the 150W, 0.2-ohm combination, thanks to Sigelei and Pioneer4You.

What consumers have also seen is that most vapers have no interest in cloud chasing to that extent. They want big, warm clouds of vapor and great flavor more than they wish to create competitive volumes of vapor.

Personal experience is everything, so watts up to 30 are ample for their needs. That’s why something like the new Innokin iTaste MVP 3.0 will succeed. It gives customers what they want for an affordable price.

Design style also matters to consumers. They like models for the way they look, not just performance. A stylish Vox 50 from VaporFi with its blend of squared and rounded edges will continue to be popular even when there are 200W mods around: it’s nicer to look at than a straight box. Bright colors and unusual shapes are going to win consumer attention as much as power.


Haus watermelonE Liquids

Another thing that is set to change is the way consumers shop for e liquid. They have been trained to look for certain features in their e liquid pertaining to safety standards.

Expectations are increasing and that’s a good thing. The whole business is still new enough that vapologists (like cocktail mixologists for e liquid) have a lot of room to learn, grow, and improve.

For instance, they are looking at adequate safety standards for the environment they blend liquids in. Many companies literally run out of a back room. The gear worn by people mixing propylene glycol, vegetable glycerin, nicotine, and flavoring might be fine in a kitchen but is not good enough for e liquid.

Consumers should be unafraid to ask if juice is blended in a lab with HEPA filters using USA-made ingredients of USP-grade quality. But customers won’t have to ask for much longer. Industry standards will be set in place and companies will probably not only have to comply with them but also publish their practices.

The latest e juice trend is for established brands to introduce high-vegetable glycerin liquids or “dripping” juices. VaporFi just launched their Artisan series just as an example. It would come as no surprise if V2 Cigs, Halo, and others did the same thing.

A number of companies already provided the option to ask for a particular blend of e liquid along with other customization features, but in the past that was because some customers were either sensitive to propylene glycol or objected to it. Now they are choosing vegetable glycerin because there are tanks capable of handling its viscosity and high-watt box mods make bigger clouds from this type of e liquid.

Natural juices and vitamin juices are also starting to pique interest among consumers. Vapers were once happy just to get off of tobacco, but now they know there are more choices available such as natural and organic flavorings.

A few companies are even blending energizing, sleep-enhancing, or relaxing herbal ingredients into their e liquids. Time will tell if customers buy into these healthier alternatives.

Vaping 101

Most of the western world has heard of e cigarettes by now. They find them online, at dedicated vapor shops, at smoke stores selling traditional products like cigars and pipes, and at convenience stores and gas stations. While electronic cigarettes are no longer a mystery to many, the term “vaping” often leaves them confused.

What Is Vaping?

“To vape” is to inhale vapor whereas “to smoke” is to inhale cigarette smoke. The two are different enough that e cig manufacturers and users had to coin their own phrase. It might not be in dictionaries yet, but the term is likely to turn up. (Vape was Oxford’s 2014 word of the year).

One cannot refer to using an e cig as “smoking” because there is no smoke. Vapor is the cloud produced by heating liquid and, in this case, liquid that is not produced from a dry herb. A vapor cloud comes from something known as “e liquid” or “vapor juice” which only shares one thing in common with tobacco: nicotine.

What Are People Vaping?

This stuff known as e liquid contains a mixture usually from a list of 4 things: nicotine, propylene glycol, vegetable glycerin, and flavoring. One of these might be absent, but there has to be either propylene glycol or vegetable glycerin.

Flavoring is what makes an e cig taste like chocolate, tobacco, or oranges. PG or VG give vapor juice its substance. Nicotine is optional, although usually present in disposable e cigs. Once vapers start using rechargeable kits, they often reduce their nicotine intake, regarding this as much a part of the danger as the smoke itself.

There is a lot of controversy about the contents of e liquid:

Is inhaled nicotine dangerous when suspended in a solution that does not contain the many chemicals present in cigarette smoke?

Are artificial flavorings more dangerous inhaled than ingested?

Should stricter standards be enforced in the making of commercially available e liquid? If colorants are present, are these dangerous to inhale?

Is using 100% vegetable glycerin better than inhaling something with propylene glycol in it?

Many of these questions still need to be answered and, besides more studies and experts to investigate, they just need time. As was the case with cigarettes, it was not until time had passed that the many risks of smoking became apparent owing to the numerous cases of cancer and lung disease which were eventually linked to cigarettes. If there are inherent dangers to vaping, these will also need time to show up, although many suspicious consumers, scientists, and officials are looking for them.

What Companies Are Making Vaping Products?

There are several classes of e cigs on the market. The ones usually associated with the name “e cigs” are also called “cigalikes” or “mini cigs.” Their dimensions echo those of cigarettes and they glow at the end, thanks to the presence of an LED light. Familiar brands are White Cloud, V2 Cigs, South Beach Smoke, Eversmoke, VaporFi, Green Smoke, and several others — all American in these cases.

The next category is eGos. These are slightly larger and come in many different colors. The ends do not light up but they last a lot longer on a single charge and there are no disposable versions, only rechargeable ones. Brands include VaporFi, South Beach Smoke, EonSmoke, 777, Halo, and Volcano. These are the American brands but Chinese companies such as KangerTech, JoyeTech, and Innokin also produce popular, inexpensive versions.

One might also be seen vaping an Advanced Personal Vaporizer such as those mostly made by companies like Innokin and JoyeTech, but VaporFi also puts out some advanced devices and Volcano has its own version too. Some are cylindrical; some are box-shaped.

Considerable interest in thick vapor produced with vegetable glycerin-heavy juices at high watts has led to growth in the box mod industry. Slowly the numbers have gone up: from 20 watts to 30, then 50, 100, and finally 150. A few devices have topped 150 watts and allow vapers to get to as low as 0.2 resistance for very hot vapor indeed.

E Juice Trends

It is unlikely that a vaper who gets past mini cigs will continue vaping tobacco- or menthol-flavored e juice for long. The vast array of flavors available to vapers is simply too interesting and tempting not to try. People who do not get to this point literally use e cigs as a way to stop smoking, but a lot of individuals have become hooked on this smoking alternative and love it in its own right.

Some of the favorite flavors from mini cig companies have been vanilla, chocolate, and coffee. As you get into this industry more and explore flavors, you find there are no limits. If a flavor can be made for any other use (baking or cooking, for instance) it can also be used in the making of e liquid should anyone wish to try it (custard, jalapeno, or cake, for instance).

Consumers make their juice at home or, more often, buy it from e liquid manufacturers. Some of the most popular are Space Jam, Virgin Vapor, Pink Spot, Halo Purity, and Suicide Bunny.

Many of the top vapor companies come out of California. They are currently charging around 80 cents per ml for their e juice.

It is even possible to buy juice costing more than $1 per ml, especially “reserved” juice kept in barrels for 3 weeks or more and tasting/smelling slightly of oak or alcohol if the barrel had been previously used to store brandy or whisky.

Where Can You Vape?

Some cafes, clubs, and shops regard vaping as something entirely different from smoking. They don’t ban it and might even encourage it in their establishments if the local government hasn’t created any bi-laws of their own. In other businesses, smoking and vaping are regarded as the same thing.

Employees are expected to take their vaping break outside with smokers and their habit is not looked upon favorably. This might all change if the FDA decides to favor e cigs in their upcoming report, but there are too many clouds hovering over the industry to imagine this will happen.

What We Know About Second Hand Vapor

As scientists and medicos scramble to come up with evidence for or against e cigs, they realize something: the more they know, the more questions arise. For instance, are e cigs truly safer than cigarettes? Is vapor better than smoke? Does second hand vapor pose a threat to non-vapers?

What Consumers Know So Far

At this point, there is so much bias on both sides of the argument that it is difficult to determine the truth about e cig vapor. That it’s safer than cigarette smoke is not disputed.

All bodies involved, however, want to know if it is safe. They wonder if vapers are being negatively affected and if those around them are inhaling anything they should avoid.

An attitude that promotes e cigs as truly safe is an under-informed one. For smokers, vaping is probably a far better option. Testimonies give proof of lives changed and health improved exponentially. Proving that a non-smoker can take up vaping or inhale second-hand vapor and not be negatively impacted is much harder.

Research has revealed this much so far: the number of toxins produced by vapor are minute in comparison to those produced by cigarette smoke. That is, they exist but in such tiny proportions that many vapers, quick to defend their stance, argue that “less” means “zero.”

Go here to see a recent study posted at ScienceDirect on vapor versus tobacco smoke.

Individuals who have maintained some objectivity realize that there are potential dangers from vapor. Here are some of the facts they have learned.

Fumes

For one thing, heating materials to temperatures high enough to turn a blend of propylene glycol and vegetable glycerin into vapor can also cause the release of toxic fumes. This is of particular danger when items contain sub-standard forms of plastic, or any kind of plastic actually.

Lots of cheap devices do. When you are searching for tanks and atomizers, you’d notice that something made from stainless steel and glass is both more expensive and more highly lauded.

The neutrality of these media enhances their safety. Researchers have identified some carcinogens in vapor, but whether those were produced by e liquid or by a device is unclear.

Dangers of Nicotine Exposure

However much ex-smokers want to play down the role of nicotine in causing illness, it really is an addictive drug; a stimulant. They argue that no one wants to ban coffee, and energy drinks are sold over the counter, so why get so upset about nicotine?

Caffeine is an equally dangerous stimulant and (in the case of energy drinks), potentially more dangerous. Studies are underway regarding those products but pointing in that direction is a way to throw attention off of nicotine, not to prove anything.

Moreover, a lot of people forget about the nicotine in e liquid. Although it is an optional ingredient in many brands of liquid, most disposable e cigs contain at least some (1.2% or more).

The scientific community wants to determine whether inhaling nicotine via vapor is more powerful than ingesting it. Their concern is that vapers and second-hand vapers are processing more nicotine than they realize.

It is also agreed by scientists that caffeine is potentially dangerous for the same reason that nicotine should be viewed with concern. Both products can cause an addictive response, meaning brain chemistry changes. When one does not receive enough of this stimulant, he or she experiences withdrawal.

Nicotine has been shown to cause medical problems in some people who are oversensitive or have smoked/vaped for a long time. Certain individuals will experience an immediate reaction: perhaps arrhythmia, dizziness, vomiting, or worse.

Most people, however, are not stimulated to this point by inhaling second hand smoke or vapor. It is the toxins in smoke which cause cancer and lung disease. Researchers will continue exploring the issue, while the FDA makes their decisions about how to regulate e cigs.

Vaping Organizations

Smokers might be surprised by how much resistance there is to electronic cigarettes. They have been urged by their doctors and the American Heart and Lung Association to quit smoking, and nothing has given them as much success as vaping.

Vapers and e cig entrepreneurs, however, are defending their field and the habit of vaping from the FDA, the American government, and a suspicious public. It is no wonder that many organizations have sprung up in their defense.

The SFATA or Smoke-Free Alternatives Trade Association
SFATA logoAs you can see, this particular group represents trades people along the entire supply chain; anyone involved at the business end of electronic cigarettes.

Theirs is one of the best-organized groups headed by an executive and features an attorney, entrepreneurs, and more. Michael Mullins owns Digital Ciggz in California. J. Andries Verleur is CEO of V2. Phil Daman (president) is a lawyer. One of the executive represents Ecigs Ecuador.

Their joint purpose is to advocate for the growth of an e cig and vaping industry generally, which includes the highly powerful vaporizers capable of more than 100W and supporting sub-ohm atomizers as well as vaporizers for herbs, etc. Membership in their trade association is like an all-access pass to information, events, and news.

Read newsletters and academic papers publishing the latest finding regarding e cigs. Attend national and local meetings or conferences. Take part in webinars. Theirs is the largest trade association for the e cig industry nationally.

AVA: American Vaping Association
American Vaping Association logoThis smaller non-profit group is sponsored by vaping and e liquid companies and by donations from members of the public.

Sponsors include NicQuid, AltSmoke, Smokeless Image, and others.

Their goal is to educate the public about the various benefits of choosing e cigs as smoking alternatives and to support small and mid-sized businesses in this arena.

Their president is George Conley who recently gave testimony to the FDA to advocate for vaping. Consumers can use the AVA website as a source for information and news and plenty of details are accessible without becoming a member.

Other Organizations

Aside from state or local chapters of large organizations, there are a few other national groups standing behind vapers and the vaping industry.

One of these is particularly interested in e liquid blenders and manufacturers: the AEMSA or American E liquid Manufacturing Standards Association. Their interest is protecting e liquid industry professionals, educating vapers about e liquid standards, and also disseminating information to each other regarding the pros and cons of certain regulations to make their profession safer (how to setup a suitable clean room, appease the FDA, dangers of dyes, and so on).

CASAA is the Consumer Advocate for Smoke-Free Alternatives Association. As the name says, this organization speaks for consumers where the others seem mostly interested in the professional side.

Apart from these organizations, several forums exist for the candid exchange of ideas, questions, and concerns between vapers. Professionals often log in to take part in these discussions.

Advocates for Consumers

When trouble happens (ingredients cause a reaction, mixing standards have been unhygienic, or a company does not stand behind faulty products), there has to be a voice for those consumers. As yet, the Food and Drug Administration and Better Business Bureau appear to be the main sources of protection for consumers who experience any negatives from the vaping industry, and there have been many. No matter how much the industry vilifies these groups, their role is important to public safety.

E cig and e liquid companies have gone through teething pains: it happens in every industry. The goal now is to find a meeting point where everyone can agree that to protect the public and traders from tragedy or law suits, there have to be some regulations set down.

The choice to make, however, is where to focus regulations, how strict they should be, and whether or not to treat e cigs and e liquid as the FDA treats tobacco products.

Research continues to reveal good and bad sides to this business, mostly good however. Discovering an unbiased source to interpret the facts is a harder business, but only a decade has passed since these little pens were first launched in China. There is a long way to go before controversy settles down to a sensible level.

Are Electronic Cigarettes Safe?

Quite apart from concerns over the nature of e-cigarette liquid and inhaling vaporized nicotine, there is another battle between vapers and skeptics. Are electronic cigarettes even safe to use? Do they pose a threat the way any electronic device might?

Batteries are not without their dangers, although consumers use them every day in countless ways without giving them a second thought. Is the situation somehow different when you use a vaporizing system?


e cigaretteElectronic “Smoking”

One must not forget that electronic cigarettes are designed to operate at high enough temperatures to vaporize liquid material.

That is hot indeed, so if there are inherent risks to operating any electronic item, this forms part of the concern. Will a malfunction lead to greater danger when one uses a heated vaping pen versus a Smart Phone or handheld GPS?

Early on, well-publicized troubles with chargers catching fire and e cigs that exploded could have brought this industry to its knees. Accidents and even tragedies associated with vaping painted a grim picture if you were searching for the darkest side of this industry, eager to overlook the way chargers and battery-operated products of other sorts have also malfunctioned spectacularly. Whatever you use a battery for, there are children prepared to swallow them and wall adapters that will overheat in the night.

At least, they would have 5 years ago. Extra safety measures put in place as a result of these accidents have made e cigs safer.

Microprocessor

Even the smallest e cig has a built-in microprocessor; a tiny computer that controls how the battery and heating coil work and will, potentially, shut the device off in the event of danger.

More complex e cigs with variable voltage and wattage controls provide excellent coverage against a shorted circuit, low voltage, overcharging during the night, and other potential catastrophes. A device will simply shut down if overheating is detected by the tiny but sophisticated computer chip inside.

Inhalation of Vapor

Arguments always come around once more to the issue of e liquid and its safety. Advocates relate e liquid safety to that of cigarette smoke. The FDA and non-vapers aren’t looking for relative values but data regarding e liquid in its own right.

They are right to be concerned: many vapers have been so caught up with the fact they aren’t inhaling smoke anymore that they forgot about nicotine and how much damage this could be doing. Nicotine, no matter how you cut it, is a highly addictive stimulant.

What’s In The Vapor?

There is also the question of what all is being released into the individual’s lungs as well as the atmosphere via the vapor which is used as a delivery system for nicotine and the flavorings. There are various ratios of propylene glycol and vegetable glycerine used in the liquid which is vaporized. Along with that is how the liquid is heated, and what that vapor contains under normal circumstances, as well as when people have powerful devices that produce lots of vapor.

There are numerous studies being released, some of which argue very heavily on both sides of this (some say there are some levels of toxins worse than that which is in cigarette smoke, such as formaldehyde, and others that say the danger levels of vapor are comparable to ambient air in their toxicity).

Both of these sides of the research (that they are highly toxic, or not highly toxic) are also highly debated. Whether a study comes out stating that they are safe, or dangerous, there are typically counter arguments to both of these as well.

Of course this then leads to conspiracy theories and such, and it’s impossible to come up with something that everyone can agree on, but there is a lot of money involved in this industry, which some claim influences certain publications, as they are suspicious that certain institutions have an agenda in relation to it.

All of that can all be interesting, frustrating, or even entertaining, but eventually facts will come out after some years of research, and we will know more, and in the meantime, there is a lot of optimism and hope from many organizations that these will indeed turn out to be an alternative that is better in many ways.

Also, nowadays, vaping is pretty widespread, and rather than looking to find answers in these contradictory publications, there are enough vapers where most people can find out how it has been for friends and family, and make their own assessments, based on the experiences of people they know.

Other E-Juice Ingredients and Flavorings

Scientists also continue to study the contents of colorants and food flavorings which consumers regularly consume in processed foods and fizzy drinks. To be fair, many detractors of the e liquid industry eat processed food containing these ingredients but point a finger at nicotine juice as unhealthy. Maybe they fail to realize the nature of their diets, but often this position is simply hypocritical.

A generation of consumers, however, has turned away from artificial ingredients and is looking for the best and shortest lists of ingredients which do not contain colors and artificial flavors because of their uncertainty.

At least, commercially available food is prepared and packaged in factories complying with strict health regulations. Can e liquid companies say the same thing?

There is a good chance they can’t. Most of the dozens of gourmet e juice firms make no statements regarding their production techniques or the state of their manufacturing environment. It might be a room, a kitchen, a laboratory: consumers just don’t know.

Verdict

The safety of electronic cigarettes is not in doubt if you buy a brand name from a reputable dealer, not from a kiosk or a TV promotion. E liquid, however, still needs to be debated in scientific circles for its inherent safety over the long term.

What Is Vegetable Glycerin And Propylene Glycol?

A vaper’s first encounter with e liquid usually brings her into contact with propylene glycol and, possibly, vegetable glycerin. Propylene glycol (PG) is the more popular for low-powered e cigs and tobacco flavors.

Interest in vegetable glycerin (VG) grew when some consumers and anti-e cig proponents argued that PG is unsafe, along with how VG is ideal for creating big clouds of vapor. Their argument is that PG is unsafe is that it is used in the making of inedible and synthetic substances such as resins and anti-freeze. At the same time, it is listed by the FDA as a GRAS food substance (GRAS – Generally Recognized As Safe).

Consequently, many vapers have turned to VG as a substitute, or have started using e-juice with a higher ratio of VG.

Truths about Propylene Glycol

The first thing consumers need to know about PG is that they have probably consumed it regularly in one form or another. Night clubs, recreation centers, and schools use it to create artificial smoke.

Propylene glycol as a food-safe additive is mixed into many processed treats. As a solvent, PG is found in many pharmaceutical products. Another truth about propylene glycol is that it is not a synthetic compound but a natural, organic one.

Allergic reactions to propylene glycol have left numerous vapers concerned about the properties of this substance. Moderate individuals realize that allergies to other products (strawberries, latex, and milk) don’t mean these items are necessarily bad; just bad for certain people. Vegetable glycerin-based juices provide an option, so they are able to continue vaping.

Vegetable glycerin or simply “glycerin” has been derived from a variety of foods and plants: vegetables, soy, Malaysian palm, and more. Manufacturers add it to detergents and cosmetics while any consumer can purchase it from a grocery or health food store in bottled form.

Allergic reactions to VG inspired e cig manufacturers to locate non-allergenic sources such as the Malaysian palm. Consumers will find many organic, Kosher, USP-grade VG products on the market sourced from other countries too, such as India and the United States.

Propylene Glycol vs. Vegetable Glycerin

E liquid mixologists choose to combine these two elements in varying ratios to achieve more or less throat hit, thinner or thicker liquid, or sweeter e juice. They select ratios to accommodate their products: low-end atomizers filled with wicking material, for instance.

PG is thinner than VG so is favored by mini cig companies. Their cartomizers and clearomizers usually contain fibrous material which becomes gummy over time and atomizers which eventually clog up.

Thin e juice prolongs the life of an atomizer. PG is also preferred when manufacturers and blenders create tobacco flavors because it provides a heavier throat hit without sweetening juice or adding a scent. PG typically has more flavor, and is the preferred delivery method for flavors, and VG produces more vapor, with less of a throat hit.

New vapers using low-powered cartomizers frequently start vaping with tobacco e juice because of its familiarity, so PG-dominant (or 100% PG) e liquids are preferred.

As vapers become more skilled and start operating wickless systems or those with removable coils and wicks, they experiment with thicker liquids. They enjoy the sweetness, additional vapor production, and VG’s compatibility with gourmet non-tobacco flavors. No longer seeking the throat hit they enjoyed as smokers, they can now select products of varying density and even organic products.

Once a consumer’s e cig is an adjustable, variable watt mod, his favorite juices tend to contain at least 50% VG but often the maximum amount possible. A hobby called “cloud chasing” is facilitated by high watt devices, low-resistance atomizers, and viscous e juice.

Brands of E Juice

Several suppliers sell brands of flavorless bases for DIY vape-mixers along with mixing tools and flavorings. Most vapers buy pre-made juices, however.

Favorite PG-heavy products include V2 Cigs e liquid and cartomizers, Green Smoke, South Beach Smoke, and VaporFi. When vapers start looking for heavier liquids, they turn to gourmet companies like Space Jam, Five Pawns, the Standard, and Blueprint. A number of vape shops also custom-blend flavors to contain a ratio of PG/VG chosen by individuals.