The e cig business is facing opposition from various quarters. The subject of vaping is not yet considered mainstream, partly because of the lack of scientific and medical research attributed to this field.
Until a topic can be located in peer review journals, it remains on the fringes of serious discussion. This is the case with electronic cigarettes.
Thoughts and views by anyone from within the e cig industry or even intelligent commentary by medical and scientific professionals is dismissed by regulatory bodies. The E-Research Foundation seeks to put an end to speculation by speeding up investigations and posting studies.
The Problem with FDA Research
Although the E-Research reports that FDA funding into e cig studies is $270M, results from these studies are slow to surface. They can take several years to appear in academic journals read by advocates and/or detractors in research communities.
Regulations and suspicions about e cigs, however, are affecting vapers and business owners right now. The E-Research has been able to speed up the review process with private funding and organization.
As a non-profit organization, this American group accepts donations from private individuals and companies to dig into topics of concern to the vaping community and those on the outside looking in.
Many of their studies have already been published in medical journals. Others are currently being set up: all the organization needs are volunteers and money.
For example, one upcoming study requiring $170,000 will look at the effects of second-hand vapor. Another explores the role e liquid flavoring has on nicotine absorption and defeating nicotine cravings among smokers. This study has a budget of $140,000 and needs smokers to take part.
Who are the Members of this Group?
Members so far are all related to the e cig industry in some way: there are no non-partisan participants at the executive level. You can read the bios of these people who include Lou Ritter of the AEMSA (President), Vice President Cynthia Cabrera of the SFATA, and Brandon Ward from EVOLV.
VaporShark’s Brandon Leidel and Consumer Aaron Frazier of the Utah Smoke Free Association are also on the executive board. The organization is based in Dayton, Ohio, but serves the entire United States.
What the E-Research Foundation is not
You will not find advertising on this site: it’s not an e-commerce web page. There are no rants from consumers peppered with colorful language.
E cigs are not overtly promoted, yet there is a subtle leaning in favor of the technology. You don’t notice it right away, but slowly the language begins to show that this is a partisan organization.
None of the writings appears to criticize the FDA or US government overtly except regarding how slowly the wheels of public research turn. There are just subtle hints as to the expected outcomes of these scientific studies; suggestions that these people only expect to see results that prove that e cigs are good news. The most powerful evidence can be seen in the makeup of their executive.
While it would be great to see someone, somewhere act and speak without bias, it is good for vapers to have a foil for the FDA in their courts. With their carefully thought-out language and professionally presented website, it would be difficult for the US government to turn a blind eye to whatever the E-Research Foundation uncovers to the benefit of vapers.